The Locker Room — First Event
Atlanta, GA  ·  August 2026
The Locker
Room

The Premier Men's Networking & Golf Experience

August 2026  ·  One Day. Real Connections.
8AM Doors Open
72 Max Attendees
4+ Expert Panels
$250 Starting Price
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Built for Men Who Are Grinding Without a Room

"A lot of men don't have a consistent outlet. The Locker Room is that room."

Most networking events leave you fending for yourself — awkward small talk, no structure, no reason to go back. The Locker Room flips that. We pair curated expert education with real activity, then put you in the room with men who are building something.

Inspired by the exclusivity and community of Cam Newton's cigar lounge model, but built for the business-minded man who wants more than just golf — he wants direction, connection, and a room where he belongs.

🎓

Learn

Expert-led sessions on taxes, real estate, AI, finance, marketing, and more — structured like Ted Talks, not boring lectures.

🤝

Connect

Pre-matched connections based on your industry and goals. You know who you're meeting before you walk in the door.

Compete

Shotgun start golf tournament to finish the day. The relationships built on the course outlast the scorecard.

📈

Grow

Walk away with real action items, new connections, and optionally, a community that keeps you moving forward month after month.

Introduced by Cletis & Kyle

Every great room has great hosts. Cletis and Kyle open the event by setting the purpose, the tone, and the vision — so every man in the room knows exactly why he showed up.

01

Cletis Avery

Founder, Avery Media

Cletis is a marketing strategist and agency founder who has designed large-scale workshops for organizations like United Healthcare, the World Health Organization, and Eli Lilly. He brings the operational blueprint — the structure that turns a room full of strangers into a network. Avery Media is the engine behind the brand, content, and community growth.

02

Kyle Lewis

Co-Founder, The Locker Room

Kyle brings the community vision — the idea that men who are building, grinding, and transitioning need more than hustle; they need structure, a room, and people who push them forward. A former athlete who knows firsthand what it's like to walk into a networking event with no roadmap, Kyle is building the space he wished existed.

Full Day Schedule

Every minute is designed. From the breakfast handshake to the last putt on 18, you'll know exactly where you're going and why.

8:00 AM
Doors Open — Breakfast & Mingling
Arrival, catered breakfast, and open networking. No agenda, no pressure — just men getting comfortable in the room. Pre-matched connection emails sent in advance so you already know a few faces before you walk in.
Details
Pre-event, every attendee completes an application capturing their industry, business size, and key interests. Our algorithm generates introductory connection emails so attendees arrive knowing who to find first. No cold-room anxiety. Just walk in and find your people.
8:30 AM
Welcome Address — Cletis & Kyle Take the Stage
The room comes together. Cletis and Kyle lay out the purpose, the vision, and what every man in the room can expect to take home today. This isn't a pitch — it's a mission statement.
9:00 AM
Panel Introductions — Meet Your Experts
3–4 industry experts take the stage one at a time. Each expert gives a brief introduction — who they are, what they do, and what they'll be teaching in their breakout. You choose your sessions based on what moves the needle for your life right now.
Details
Topics on the panel span: Business & Taxation · Real Estate Investing · AI & Automation · Sports Law & Mergers & Acquisitions · Marketing & Customer Journey · Finance & Wealth Building. Each speaker presents a problem they solve — not a product pitch. The pitch comes at the very end, and only briefly.
9:30 AM
Breakout Sessions — Round 1 (Two Sessions)
Groups of 10–15 men rotate through their first two 30-minute breakout sessions. Each room is capped at 10–15 people for real conversation, not a lecture. Guided questions and a team assignment keep it interactive.
Details
Each breakout session flows: Expert presents the concept (15 min) → Group works through guided questions (10 min) → Team consolidates findings into one key takeaway (5 min). After Round 1, both groups report back to the main room — each team speaks on behalf of their session. Q&A opens to the full room.
10:45 AM
Report-Out & Main Room Q&A
Each group sends a representative to the main room. They share what their team learned, and the floor opens for questions directly to the expert. Real dialogue. No talking at you — talking with you.
11:00 AM
15-Minute Break + Breakout Sessions — Round 2
A quick break before rotating through the remaining two sessions. Same structure — new room, new expert, new perspective. By the time you're done, you've taken four independent sessions on topics you'd never have signed up for on your own.
11:45 AM
Expert Closing Remarks & Open Invitations
Each expert gets 2–3 minutes to close. If you want to work with them, they'll give you a calendar link or a special attendee offer. No pressure, no hard sell. The value speaks for itself.
12:00 PM
Morning Session Wraps — Transition to the Course
You came in a stranger and you're leaving a connection. Now we take it to the course.
12:30 PM
Shotgun Start — Golf Tournament Begins
All foursomes tee off simultaneously across the course. The shotgun start means everyone plays together, nobody waits around, and the energy stays high from hole 1 to 18. Two drink passes per player included.
Details
A shotgun start places one group of 4 on each hole simultaneously. With 72 golfers, that's 18 foursomes spread across all 18 holes — every group tees off at the same time. This is the standard format for charity and corporate tournaments. Carts, caddies, and green fees are included in your ticket.
12:30–4:00 PM
18 Holes — Foursomes on Each Hole
Groups were intentionally mixed from the morning session. Your foursome isn't random — it's intentional. The guys you play 18 with are the guys you'll know for the next decade. That conversation in the cart is worth more than the scorecard.
4:00 PM
Final Hole & Tournament Wrap
All foursomes converge back at the clubhouse. Scores tallied, bragging rights earned, and the energy transitions naturally into the evening.
4:30 PM
Clubhouse — Catered Food, DJ & Open Bar
No agenda. Just men, music, food, and good vibes. This is light-hearted, open networking. The work is done — now you enjoy the room you built. A DJ keeps the energy alive and the clubhouse buzzing.
5:30 PM
Community Preview — What Comes Next
A brief, casual overview of The Locker Room community — for those who want to keep the momentum going past today. No pressure, just an invitation.
6:00 PM
Day Closes
You leave with connections, knowledge, a follow-up inbox from speakers you actually want to hear from, and an invitation to stay in the room.

Industry Experts on the Stage

Real practitioners, not motivational speakers. Every expert teaches their domain in a structured 30-minute session — and opens the floor to your questions.

💼
Business & Taxation
CPA / Business Strategist

S-Corp vs. sole proprietor, tax thresholds, deductions you're leaving on the table. The kind of session you'd pay a course for — compressed into 30 minutes.

🏠
Real Estate
Real Estate Investor

Building wealth through property — where to start, how to scale, and the deals most people overlook. From residential to commercial plays.

🤖
AI & Automation
AI Entrepreneur / Tech Lead

How AI is reshaping business right now, what tools to use today, and how to build competitive advantage before your competitors wake up.

⚖️
Sports Law & M&A
Attorney — Justin

Mergers, acquisitions, contracts, and the legal infrastructure every serious business owner needs. Especially for athletes and entertainers entering the business world.

📊
Finance & Wealth
Financial Advisor

From cash flow to investing, building generational wealth, and understanding the numbers behind a sustainable business.

📣
Marketing & Growth
Avery Media

Paid ads, content strategy, customer journey design, and building an audience that converts. Directly from the team behind The Locker Room's own marketing.

The Breakout Session Format

This isn't lecture-style learning. Every breakout is a working session — 10–15 men in a room with one expert, guided questions, and a team assignment that reports back to the full group.

  1. Expert Presents the Concept

    15 minutes of focused teaching on one topic — practical, immediately applicable, zero fluff.

  2. Group Works Through Guided Questions

    Structured discussion prompts keep the conversation meaningful. You're not just listening — you're applying it to your situation.

  3. Team Consolidates a Key Takeaway

    Your group agrees on one unified insight to bring back to the main room.

  4. Report Back & Open Q&A

    One team rep presents to the full room. The expert takes live questions from everyone.

Available Breakout Sessions

A
Business Taxes

S-Corp setup, deductions, thresholds

Finance
B
Real Estate

Investment strategies & wealth building

Investing
C
AI & Tech

Tools, automation, competitive edge

Tech
D
Sports Law

Contracts, M&A, legal foundation

Legal

Sessions rotate in two rounds. Each attendee completes all four sessions across the morning — bringing back a full breadth of knowledge from every room.

72
Max Golfers
18 Foursomes
Shotgun Start

Shotgun Golf Tournament

After the morning sessions close, the whole group heads to the course. A shotgun start places all 18 foursomes simultaneously across the course — no waiting, no downtime, just 18 holes with men you've already spent a morning learning alongside.

Foursomes are intentionally curated based on the morning connections. The relationships built on the course are the ones that last. This is where the real deal-making happens — not in a conference room, but between holes 7 and 8.

Green fees & cart included in ticket
2 drink passes per player
Catered lunch at the turn
Intentionally curated foursomes
Full event filming & content production
Post-round clubhouse reception

Projected Event Pricing

The first event is priced to build the network and prove the model. Every ticket includes the full morning session, golf, food, and 2 drink passes.

Starter Tier
$250
per person · launch event
  • Full morning networking workshop
  • Access to all 4 breakout sessions
  • Catered breakfast
  • 18-hole golf round (cart included)
  • 2 drink passes
  • Event recordings access ($97 value)
  • Pre-event connection matching
$9,000 Revenue at 36 attendees
Premium Foursome
$2,500
per foursome · future events
  • Bring your CMO, COO, CFO & you
  • Corporate table at morning session
  • Branded presence at the event
  • Dedicated intro email to all attendees
  • Post-event partnership opportunities
  • Access to speaker network directly
  • First right of refusal — next event
$45,000+ Revenue at 18 foursomes

Revenue Streams Beyond Tickets

01
Speaker Backend

50/50 split on every deal a speaker closes from attendees who were connected through The Locker Room. Code: LR20 tracks attribution.

02
Digital Content

Every session filmed. Recordings sold post-event at $97 for those who couldn't attend. The content lives on long after the day ends.

03
Sponsorships

Once the email list grows, brands pay for access. A golf instructor with 1,000 warm business-owner leads? That's a premium placement, not a cold audience.

04
Community Memberships

Monthly recurring revenue from the community layer. 100 members at $50/month = $5,000/month passively between events.

The Locker Room Community

The event gets them in the door. The community keeps them in the room. After the first event, we survey attendees and build exactly what they ask for — but here's what we're envisioning.

Monthly Membership
$30–100
/ month

Priced for accessibility. Not another group chat that costs you $300 and ghosts you with a PDF. Real access, real community.

  • 📺 Weekly online workshops — same expert format as the live event, but virtual. Rotating speakers every week.
  • 🏓 Monthly casual meetups — pickleball, bowling, tennis. Low-key, high-value. You just show up.
  • 💬 Structured community channels — not a chaotic group chat. Organized by topic so you find what you need.
  • 🎁 Partner discounts & affiliate perks — connected businesses give members exclusive pricing and deals.
  • 🎟️ Early access + discount to all future Locker Room events.
  • 🎥 Access to the full recording library — every session ever filmed.

The community isn't built on top of the event — it grows out of it. After the first event, we call every single attendee, ask what they'd pay for monthly, what format would make them come back, and what's missing from their professional life. We build exactly that.

The vision: men who came as strangers and now text each other before big moves. A room where the grinding solopreneur meets the eight-figure real estate guy, and where the information keeps flowing between events.

Phase 1

Launch the First Event

August 2026. 36–72 men. One clean execution. Collect every piece of data — what they loved, what they'd pay monthly, what topics they want more of.

Phase 2

Survey & Build the Community Layer

Don't build a community on assumptions. Call every attendee. Ask what a $30/month membership would need to be worth $30 to them. Then build exactly that.

Phase 3

Quarterly Events + Recurring Revenue

4 events per year at $500/ticket, 72 attendees = ~$100K annually from tickets alone. Add community, sponsorships, and speaker splits — the model multiplies fast.

Phase 4

Scale & Expand Markets

Email list of 1,000+ business owners. Brands pay to reach them. The event expands to other cities. Foursomes become corporate packages. The model that started as fun becomes a real business.

Ready to Be in the Room?

Spots are limited to 72 men for the launch event. Drop your email and we'll send you everything you need — event details, pricing, and your pre-event connection profile.

No spam. Just The Locker Room. Unsubscribe anytime.